The wedding industry has evolved. Gone are the days of what Vogue calls ‘identikit weddings’ with the same look, the same style and the same old traditions. Instead, getting married in 2020 is all about expressing who you are and what you love as a couple. For me, this is so much more than a fleeting trend. I believe weddings should always be about doing things ‘your way’.

There are plenty of opportunities to express your individuality before, during and after your wedding day. From Save the Dates through to your wedding after-party, everything about your celebration can and should be unapologetically, uniquely YOU. Here are a few ideas to inspire you…

The Dress

When it comes to nailing this ‘trend’, the dress is a great place to start. Of course, doing things your way might mean doing away with the dress altogether. Sharp tailoring, a stylish jumpsuit and chic separates are all legitimate options, but if you’re after a killer frock, these are the forward-thinking designers I’d recommend.

Charlie Brear is a contemporary British brand offering luxury bridal and eveningwear. Their collections are stocked in over 50 boutiques worldwide, attracting a cult following from spirited, modern brides who want their wedding dress to be as unique as they are. Charlie’s recent Freedom in Love collection includes lots of options for the individual bride. My faves include Ava, Estelle and Zarah.  

I’m equally obsessed with Rime Arodaky. The self-styled ‘bridal house for rebel goddesses’ creates couture designs for creative yet sophisticated brides who aren’t afraid to stand out in a crowd. If this doesn’t scream individuality, then I don’t know what does! Among the incredible Stardust collection, Whitney is the standout design with its cloudlike, off-the-shoulder silhouette featuring crepe and embroidered tulle.

Israeli designer Lee Petra Grebenau is another trailblazer. Her super on-trend Fields of Pearls Collection features a dreamy array of pearls and puff-sleeves. Funnily enough, one of my favourite dresses in this collection is called Sophie! The A-line silk-chiffon gown with pleated bodice and blouson sleeves is to die for!


If you’re craving individuality for your Bride Squad, Halfpenny London has recently launched a range for bridesmaids called Sister.

‘I love the word Sister. It could mean family, but it could also mean your best friend or your wing woman. You’ve got her back, she’s got yours… and we’ve got both of you!’ – Kate Halfpenny

The range has something for everyone – from Halfpenny London’s signature separates to dresses, and even a jumpsuit. They’ve all been designed to be worn on the wedding day, then incorporated into the wearer’s wardrobe afterwards to be worn again and again, styled in their own unique way.


Wedding cakes have come a long way from the traditional three-tiers. Often a focal point during the wedding breakfast, there are so many different styles to be had. Here are some of my favourite cake designers. Get ready to fill your Pinterest boards!  

LiMa Cakes – With a background in graphic design, Sona creates custom cake art that matches the individual style and character of her clients.

Marina Machado Cakes – I love Marina’s beautifully imperfect nature-inspired designs.

Marie Antoinette Cakes – Rachel designs and makes everything by hand, taking inspiration from a wide range of sources including fashion, architecture, interior design, art, floristry and nature. As you can see from the image below, her award-winning, intricate designs are stunning.

The Aesthetic

I’m a big fan of Australian style and design. The wedding industry over there is really leading the way when it comes to celebrating unconventional couples. I lived in Australia for a number of years and I even commissioned a well-known Aussie milliner to design and create a bespoke veil for my own wedding – so fancy!

One Australian company that’s really nailing the individuality trend is The Style Co, a team of event designers based in Melbourne. I’ve followed these guys for years and their work is always uber cool, effortless and sophisticated. They push boundaries and put every ounce of their heart and soul into detailed styling. The weddings they plan are modern, stylish and unconventional – my favourite kind!

I love what The Style Co’s founder, Marie Cruz-de Vera, says about the inspiration behind her work…

‘We find inspiration from the couple’s story as well as from things and places that they love. We start to design from there. We also draw inspiration from the things around us and find innovative ways to translate it into our designs.’ – via Hitched

The key to creating a unique aesthetic is to look for inspiration in unexpected places. Don’t limit yourself to generic wedding blogs and magazines – you’ve got to think outside the box! This is very much how I approach planning weddings in general. My style is influenced by everything from art and fashion to interiors and travel.

Having worked in the PR & Events industry for 18 years, I’ve collaborated with numerous photographers, creatives, artists and the like – all of whom inspire me to create unique wedding and events.

You can read more about individuality and why I love planning unconventional weddings here.

Sophie x

The Style Co Photo Credits – Hikari Photography | Kristen Cook